| Month | Sessions | Leads |
|---|---|---|
| January | 2,410 | 61 |
| February | 2,265 | 58 |
| March | 2,742 | 74 |
| April | 2,588 | 69 |
| May | 2,876 | 83 |
| June | 3,140 | 96 |
| Six months | 16,021 | 441 |
Paid search carried most of the increase after we moved budget off the generic implant terms and into the branded and local sets on 8 June. Cost per lead is now under the £35 target we set in March. Three of the four missed enquiries came in after 11am on a Saturday, so call handling is the next thing to fix.